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Maidenform

Feel empowered and the best version of yourself with Maidenform’s innovate range of underwear solutions. From light shaping briefs to firm control bodybriefers, Maidenform’s shapewear sits discretely under your outfits so no one will ever know it’s there…it can be our little secret. The time has come for women to celebrate their bodies! 

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Maidenform’s long and fascinating history dates all the way back to 1922 where the founders wanted to rebel against flat chested designs and celebrate a woman’s natural shape.

Today they continue to be the pioneers of shapewear solutions by providing us with new and creative underwear designs that make women feel empowered and confident in their own skin. With firm sculpting body shapers and silhouette smoothing waist nippers, every underwear drawer needs shapewear by Maidenform.

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