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Fitting Guide

A badly fitting bra can lead to a whole day of BBMS (Bad Bra Mood Swings!), full of discomfort. Our team of bra experts can help you find the right fit from home, so you can have more good days. Use our resources below to help you self-fit, or give us a call, live chat, or email for some advice.

Here's some quick links for more fitting tips and topics:

The Bra Finder - whittle down the options!

Book a Virtual Fitting

Book a Fit Check with Our Experts

Breast Shapes Explained - and the bras that work for them!

Bra Styles Explained

Bottom Shapes Explained (in Brief!)

Bra Good and Bad Fit

For starters, here are three things you should inspect to indicate if your bra is a good or a bad fit.

1. The Band

The band is where most of the support comes from in a bra, so getting the right fit here is essential. On a new bra, the band should sit firm, but not tight, and should lie straight across your back on the loosest hook and eye fastening.

  • If the band is riding up at the back, feels loose, or you suffer from straps digging in, then go down a band size.
  • If the band is too tight even on the loosest hook and eye setting, difficult to fasten or there is excess skin hanging out of the band, then you should go up a band size.


Band Fit

2. The Cups

Once you are happy with the band size, inspect the cups. The cups should encase all your breast tissue, and the edge of the cups should sit flush against your skin with a smooth transition from bra to chest.

  • If the cups are gaping or wrinkling at the top or sides of the cup, or you are experiencing chafing under the armpits, a smaller cup size is needed.
  • If there is spillage of breast tissue out of the bra (from any direction!) or the underwire of the bra sits away from the body, then the cups are too small. Fix this by going up a cup size.
  • If the cups lift away from the chest when the arms are lifted, then either a smaller back size and/or a larger cup size is needed.
Cups Fit

A note about underwired bras:

An underwired bra can be very uncomfortable if it does not fit correctly. The underwire should sit snugly against your ribcage all the way around to the centre of your sternum, feeling secure and comfortable.

X The underwire should not rest on your breast tissue, and there should be no bulging under the arm or the neck edge. This typically indicates the cup size is too small. Try going up a cup size.

X The underwire should not extend too far from the edge of where your breast tissue begins. If the cups do not fit snugly to the shape of your breasts, then typically this indicates the cups are too big. Try going down a cup size.

Underwires Fit

3. The Straps

Depending on the size of your frame, the amount of strap length, width, and adjustment you need will vary. If you suffer from straps digging in over the course of a day, then check the fit of your band first, before cinching the straps, as it is usually an indication that the band is too big and not supporting your breasts enough.

If your straps often fall, even after adjustment, it might be time for a new bra, as this is an indication of elasticity wear. If it is a new bra or less than six months old, get in touch with us and we can help suggest styles with different straps that may help.

How to put your bra on correctly:

Our friends at Freya Lingerie say it best: “Putting on your bra correctly is just as important as finding the right size and style.  If you’re not getting into your bra properly, you might be choosing the wrong size, and you’ll never experience the ultimate lift and support, and most importantly, the comfort a bra should provide.”

The Swoop & Scoop is a great method to ensure your cups are the correct size.

Here’s how to ‘Swoop and Scoop’:

1.   Lean forward from the waist, allowing the breasts to drop into the cups…

2.   Swoop: With the opposite hand gently bring the breast tissue forward from the back towards your cleavage…

3.   Scoop the breast tissue in front of, and on top of the under wire into the cup…

The goal is to make sure all your breast tissue is completely contained in the cups - in front of the underwire. Or in other words, the underwire should sit behind the breast tissue, resting on your ribcage.

You might experience some “fluffing” on top of the cups and between the breasts. Take your two forefingers and separate the breast tissue, smoothing it back into the cups.  If you find that you’re still “overflowing”, the cup is too small, and you’ll need a larger cup size (don’t ever be afraid to go up in the cup –even several cup sizes if necessary).

A bra will lose its support over time due to extensive washing and wearing. So, it is important to replace them when they are no longer supporting the breasts adequately.  If you are uncertain about the fit, book a Fit Check with one of our experts, who can inspect and recommend best fit sizes and products for you.